Ben O’Hara professor tells the Australian music industry
On the night of November 4, Professor Ben O'Hara from Australia's Mount Sinai School gave a lecture on the music industry in Australia at Room 509. Zhang Fengyan, teacher at the Music and Recording Arts School of Communication University of China, presided over the lecture. First, Professor O'Hara gave a brief account of his achievements, including six published and published academic works. His research interests include artist management, concert and site management, music festival management, music industry revenue and expenditure balance, music publishing and more. Then Professor O'Hara gave an overview of the lecture, which is divided into two major sections: an overview of the Australian record industry; the current sales figures, statistics and charts.
Based on chronological order, Professor O'Hara elaborated on the sprouting, development, rise and maturity of the Australian music industry from the 1960s to the 2000s. As the Australian music industry is dominated by local independent record labels, Professor O'Hara differentiates between the world's leading record labels (Universal, Sony, Warner) and independent label companies as well as the entry of leading label companies into Australia The development process. In the 1960s, some "music fans" in Australia started to run music management and concert promotion. In the 1970s, the music industry in Australia began to make a real start: the first record label started to establish subsidiaries in Australia because of the discovery of Australia's huge potential business; local artists in Australia started to take an important market share; adolescent passion for music became the development of the Australian music industry The boost. After the market foundation of 1980 was consolidated, the success of the music industry in Australia in 1990 was a rare incident involving the interests of the first record companies. At the same time, through various specializations in the industry, the music industry in Australia from 2000 to today has become quite mature. So, at the end of the first panel, Professor O'Hara cast a question: do we still need record companies today? This issue is also the topic that professionals in the music industry around the world are currently discussing.
During the second part of the lecture, Professor O'Hara gave evidence of the sales figures of music in both digital and physical forms in recent years, and elaborated on the changes in the music industry in recent years. In the face of the sudden drop in sales of physical music , Digital music sales growth still can not be synchronized with the pace of reduction. At the same time Professor O'Hara also made a guide to the future of the music industry estimates.
In the final question and answer session, Zhang Fengyan and Tong Xuena, teachers of Communication University of China, made wonderful discussions on the comparison between the Australian music industry and the American music industry. Meanwhile, Professor O'Hara also gave corresponding opinions and quizzes, National music industry has more understanding and understanding.